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Today’s buyers are more informed and independent than ever: 75% of B2B buyers now prefer a rep-free experience for most of their purchase journey (Gartner, 2024). On LinkedIn, buyers are 57% more likely to engage with socially active employees than those relying on cold outreach.
Traditional prospecting methods — cold calls, mass emails — are increasingly ignored. Reps need to build credibility as trusted advisors long before a deal cycle begins.
Decision-makers dismiss generic pitches, choosing instead to engage with thought leaders and peers.
Without credibility signals, salespeople are seen as transactional rather than consultative.
Many reps lack structure in prospecting, posting sporadically or dropping outreach too early.
Crafting personalized, on-brand engagement across large sales teams requires time and coordination.
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Ziply empowers reps to define the right topics, thought-leadership angles, and authentic content streams to build authority.
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Reps are coached to comment on, share, and engage with prospect content subtly — earning visibility and trust before initiating contact.
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LinkedIn and email prospecting cadences are built into workflows, ensuring consistent, non-intrusive nurturing.
Sales teams receive AI-adapted content variants aligned to each rep’s voice and audience, avoiding copy-paste repetition.
Higher Response Rates
Authentic engagement outperforms cold calls and generic messages.
Stronger Buyer Relationships
Reps are viewed as trusted advisors, not pushy sellers.
Faster Pipeline Velocity
Warmed-up prospects move into opportunities more quickly.
Scalable Social Selling
Hundreds of reps can engage consistently with unique, personalized voices.
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Instead of cold calls or mass emails, social selling builds credibility and trust through personal branding, thought leadership, and authentic engagement.
No. Ziply provides personalized, AI-adapted content streams that reps can publish authentically without starting from scratch.
Reps engage prospects by commenting and sharing insights on their posts before formal outreach, warming relationships in advance.
Yes. Ziply enables hundreds of reps to publish unique, on-brand content consistently without duplication.
