Channel Leaders

Ziply for Channel
Leaders

Activate the long tail. Put MDF to work. Turn partner ecosystems into
predictable pipeline.

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Address Unique Challenges

Provide co-branded content, campaigns, and lead attribution.

Unify Growth Needs

Activate long-tail partners with automated enablement + MDF programs.

Deliver Targeted Outcomes

Scale partner ecosystems with measurable ROI.

The Mandate (and where value
leaks)

Challenge

Partner ecosystems are a top growth lever—but most programs under-activate mid-tier and long-tail partners and leave MDF on the table.

MDF under-utilization

Multiple reports and industry trackers estimate a large share of MDF is never claimed or deployed effectively—often cited as “up to ~60%”, equating to billions in unspent budget.

Partner revenue priority

Leaders expect partner-generated revenue to rise; 71% of channel respondents forecasted >10% YoY growth in 2024.

Ziply: The Channel Growth System

Ziply unifies co-branded content kits, long-tail activation, through-partner publishing, advocacy, and closed-loop attribution—so every partner tier can launch campaigns quickly and prove impact.

Long-Tail Partner Activation

Unlock the 100s of partners that rarely run campaigns.

Why it matters:

Long-tail partners represent a fast-growing opportunity in ecosystem models; ignoring them leaves coverage gaps and local mindshare to competitors.

Forrester+1

Ready-to-launch, co-branded kits (webinars, social, email, ads) personalized to the partner’s market, vertical, and offer—no creative lift.
Guided plays with step-by-step instructions, calendars, and “done-with-you” assets so lean teams can execute in days.
AI discoverability built-in (topic pillars, clusters, keywords) so partner content contributes to vendor + partner authority.

MDF-Funded, Outcome-Driven Programs

Put MDF to work—without the paperwork drag.

Context

Tech brands set aside 2–6% of channel revenue for MDF; poor utilization is a strategic loss.

Content Marketing Institute

Pre-approved, MDF-eligible plays (launches, regional events, vertical campaigns) with budgets, tactics, and KPIs templated.
Simple claim evidence: auto-generated activity logs, proofs of performance, and metrics ready for reimbursement.
Attribution by partner/tier, so finance and the board see ROI tied to spend.

Through-Partner Publishing & Advocacy

Scale distribution across sites, social, and communities.

Proof:

Advocacy programs commonly report significant uplifts in traffic and selling success when activation is systematic.

Content Marketing Institute

Push co-branded posts to LinkedIn, X, YouTube, Reddit, newsletters, and partner CMS—from one place.
Personalized variants per partner champion (tone, role, audience) to avoid copy-paste spam and boost engagement.
Build source diversity and citations that AI agents reward—lifting both vendor and partner visibility.

Co-Sell Intelligence & Field Alignment

Make it easy for CAMs and partner sellers to win together.

Why now:

Co-selling at scale is linked to better pipeline sourcing and win rates when operationalized across the ecosystem.

Gartner

Account-level cues (topics of interest, content to share, who to engage) for pre-meeting influence.
Shared cadences (social + email) that feel authentic, not scripted.
Opportunity routing & alerts when accounts engage with partner-branded content.

Revenue Attribution & Executive Reporting

Prove partner impact, secure more budget.

Why now:

CMOs rank ROI proof at the top of priorities—and classic last-click models miss modern signals.

Gartner

Multi-touch attribution that includes content, advocacy, and AI visibility—beyond last-click.
Tier/tactic ROI: see which kits, geos, and partner cohorts drive sourced vs. influenced pipeline.
Board-ready views for MDF ROI, time-to-launch, and cost-per-opportunity.

Outcomes

Channel Leaders Can Expect

Activated long tail

100s of partners running quarterly plays, not a handful of elites.

MDF maximization

Higher utilization, faster claims, and clear ROI—fund more of what works.

Expanded market coverage

More local, vertical, and segment-specific presence.

Faster pipeline & higher win rates

Pre-engagement and co-selling create trust before the call.

FAQs

Frequently Asked Questions

How does Ziply help partners with little/no marketing staff?

Turnkey, co-branded kits and guided plays remove creative lift; through-partner publishing and advocacy variants make activation one-click for lean teams.

Can we make MDF compliance easy?

Yes—plays are MDF-templated with budgets, KPIs, and auto-generated proof assets for claims. Finance gets visibility; partners get paid faster. Ansira

How do we avoid “top-tier only” bias?

Scoring + templates prioritize long-tail activation by vertical and region, then scale what performs—creating equitable coverage beyond the few elites. CarltonOne

How is ROI measured across vendor + partner motions?

Ziply’s attribution maps content, advocacy, AI visibility, and co-sell activity to sourced/influenced pipeline by partner, tier, and campaign.

Turn MDF into Pipeline

See how Ziply activates the long tail, funds it with MDF-ready plays, and proves partner impact with
closed-loop attribution.