CROs

Ziply for CROs

Empower reps. Accelerate pipeline. Win in the age of AI and social
selling.
Address Unique Challenges

Equip reps with personal branding and thought-leadership content.

Unify Growth Needs

Power social selling cadences across LinkedIn and email.

Deliver Targeted Outcomes

Attribute pipeline growth back to social & advocacy efforts.

The Mandate (and the squeeze)

Challenge

• 78% of salespeople using social selling outperform peers who don’t.
• Sales teams that use social selling are 51% more likely to hit quota.

Difficulty

At the same time, 84% of B2B buyers use social media during purchase research, and 75% prefer a rep-free buying journey.

The problem?

Pipeline must grow, sales cycles must shorten, and revenue efficiency must increase — all while reps face less direct access to buyers than ever before.

Revenue Acceleration System

Ziply unifies AI visibility, content, social advocacy, and attribution into a system that equips revenue teams to engage earlier, build trust, and convert faster.

Social Selling & Prospecting

Be visible and credible before outreach.

Why now:

Buyers are more likely to engage with socially active employees — and social selling builds trust where cold calls fail.
Forrester+1
  1. Equip reps with personalized thought-leadership content aligned to buyer intent.
  2. Guide pre-engagement workflows: intelligent commenting, connecting, and subtle nurturing before formal outreach.
  3. Manage LinkedIn and email cadences that scale across teams without copy-paste fatigue.

Advocacy & Amplification

Turn your ecosystem into a revenue engine.

Proof:

Formal advocacy programs report +400% social selling success and 74% higher web traffic.
Content Marketing Institute
  1. Activate employees, partners, and influencers as authentic amplifiers.
  2. Deliver personalized variants for each advocate’s style, tone, and network.
  3. Expand reach and build source diversity that AI agents reward with visibility.

Content Factory for Sales Teams

Feed your sales force with the right assets at the right time.

Why now:

Content backlog stalls sales enablement — but 37% of marketers struggle with repurposing, leaving assets unused.
Content Marketing Institute
  1. Repurpose webinars, meetings, and event recordings into bite-sized social assets.
  2. Provide reps with ready-to-publish blogs, LinkedIn carousels, and videos — optimized for AI and search.
  3. Align content streams to specific industries, roles, or account lists.

Partner Enablement & Activation

Unlock long-tail revenue that’s often left behind.

Context:

Untapped long-tail partner lack execution resources — Ziply turns it into measurable pipeline.
Gartner
  1. Deliver co-branded kits and MDF-funded campaigns that partners can launch instantly.
  2. Equip channel reps with social selling enablement and attribution tracking.
  3. Align vendor + partner campaigns to accelerate joint
  4. pipeline.

Pipeline Analytics & Attribution

Connect social, content, and advocacy directly to revenue.

Why now:

58% of CMOs and CROs cite proving ROI as their top challenge.
Gartner
  1. Multi-touch attribution models that include AI visibility and advocacy signals, not just clicks.
  2. Dashboards for CROs and CSOs showing pipeline influenced by social and authority metrics.
  3. Recommendations that feed back into rep enablement and partner activation.
Outcomes

Outcomes

Predictability vs. interruption

Instead of relying on cold outreach or paid acquisition alone, Ziply builds visibility and authority early so demand is more self-generating.

More pipeline, faster

Reps engage buyers earlier and more authentically with reduced friction in discovery and evaluation stages.

Higher quota attainment

More reps consistently hit or exceed targets by being visible earlier in buyer journey

Shorter deal cycles

Trust built pre-outreach accelerates progression from discovery to demo.

Proof Points

Proof Points

Proof That Social-Driven Selling Outperforms
78% of salespeople using social selling outperform peers.
Sales reps using social selling are 51% more likely to hit quota.
84% of B2B buyers use social media in their purchase journey.
60% of MDF is left unused — a wasted revenue opportunity.
FAQs

Frequently Asked Questions

How is this different from sales enablement platforms?

Most enablement platforms focus on training or asset storage. Ziply integrates authority, advocacy, and attribution — ensuring reps are visible, trusted, and measurable.

Do reps have to create their own content?

No. Ziply delivers personalized, pre-approved content streams they can publish authentically, without heavy lift.

Will this scale across large sales organizations?

Yes. Content streams, advocacy tiers, and attribution dashboards scale across hundreds of reps and partners.

How soon will pipeline impact show up?

Most organizations see measurable increases in AI citations and social engagement within 60 days, and pipeline lifts within 90–120 days.

Activate Social Selling at Scale

See how Ziply helps CROs & CSOs turn authority and advocacy into predictable revenue growth.

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