Use Case

Content Generation & Repurposing

Maximize asset ROI, scale publishing, and fill authority gaps with content
velocity.
Our Use Cases

Overview

Content repurposing is a challenge for 37% of B2B marketers in 2025, and 60% struggle just to keep up with the demand for fresh, optimized content.

Without a content engine that repurposes intelligently, much of your content strategy is wasted opportunity — with content assets sitting unused, outreach stagnating, and visibility slipping.
Marketing Challenges

Operational Challenges

Content fatigue & bottlenecks

Marketing teams are pressured to continuously publish across blogs, social, newsletters, webinars, etc., but resources (time, creatives, editing) are stretched thin.

Low content reuse

Many valuable assets (webinars, product demos, customer calls) are under-leveraged and rarely transformed into new formats that expand reach.

Inconsistent brand voice

Publishing across multiple platforms without a unified strategy leads to diluted impact and missed opportunities.

Poor discoverability

Without optimizing for both SEO and AI, content fails to surface in key buyer research moments, reducing returns on content investment.

The Solution

How Ziply Helps

High-impact Opportunity Discovery

Scalable Content Creation & Repurposing

Generate content optimized for both SEO and AI across formats (blogs, social, newsletters, ads) while converting existing webinars, calls, and event recordings into fresh micro-assets.

Coordinated Publishing & Campaign Orchestration

Amplify content’s reach by publishing across websites, forums, social channels, and coordinating launches/events for cumulative authority, consistent voice, and maximized engagement.

Outcomes

Outcomes

Increased Content Velocity

Publish more high-quality content more frequently without proportional increases in resource spend.

Maximized Asset ROI

Extend the life and reach of every asset by repurposing into multiple formats and channels.

Stronger SEO + AI Discoverability

Improved visibility in both search engines and AI agents that rely on credibility, authority, and content depth.

Accelerated Demand & Pipeline

Higher engagement, more qualified leads, and faster movement through buyer journey stages due to strategic content alignment.

Proof Points

Proof Points

37% of B2B marketers list content repurposing among their top challenges.
Posts with video are shared 1,200% more and receive around 48% more views than text-and-image posts.
74% of marketers report increased website traffic due to employee advocacy, which often relies on repurposed content being shared by their teams
Why It Matters

Why It Matters

In 2025, content alone is not enough - it's content with reach, reuse, and relevance.
For executives, this means:
Efficiency wins budgets
Doing more with less becomes a competitive advantage.
Compound visibility
Each piece of content repurposed and optimized feeds into SEO + AI discoverability, accelerating the return.
Customer expectation shifts
Buyers expect seamless, multi-format content (blogs, social, video, email, podcasts) throughout their journey — if you don’t meet that, you risk being invisible.
FAQs

Frequently Asked Questions

How does content repurposing improve ROI?

Repurposing extends the life of every asset by transforming webinars, meetings, and recordings into blogs, social posts, and guides that feed multiple discovery channels.

Can Ziply generate new content as well as repurpose existing assets?

Yes. Ziply creates SEO- and AI-optimized blogs, newsletters, and social posts while also recycling existing content into new formats.

What makes Ziply different from a CMS or SEO tool?

A CMS stores content, and SEO tools optimize keywords — Ziply combines opportunity discovery, content generation, and repurposing to ensure visibility across both AI and search.

How quickly can I expect to see results?

Most organizations see improved authority signals and content-driven inbound activity within 60–90 days.

See How You Can Scale Content
& Repurpose Smarter Today

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