Ziply AI Blog – Insights & AI Marketing Tips

The Future of Marketing Operations: Integrating AI Visibility Into Every Workflow

Marketing operations (MOps) has always been about connecting strategy to execution through data, process, governance, and measurement. But in 2025, MOps has a new centerpiece: AI visibility. As buyers increasingly consult AI agents like ChatGPT, Gemini, Claude, Copilot, and Perplexity—along with search surfaces that summarize answers before the click—the brands that get discovered are those whose authority signals show up inside these AI experiences.

November 6, 2025

min read

AI in B2B

How AI Agents Are Redefining B2B Buyer Behavior

The B2B buyer's journey is undergoing a seismic shift. No longer do buyers begin their search at Google and then visit vendor sites—they're asking questions of AI agents and large language models, who now curate and summarize the web in real time. These agents filter what buyers see, who gets cited, and which voices are amplified.

November 3, 2025

min read

Content Marketing

The Hidden Power of Repurposing: Turning Every Conversation into Content

In a world obsessed with "fresh content," many marketers overlook one of the most powerful levers available: repurposing. Every webinar, podcast conversation, sales call, customer interview, or panel discussion holds latent content potential. By converting those interactions into structured content, you can amplify reach, increase authority, and maximize ROI—without constantly creating from scratch.

November 1, 2025

min read

AI-Driven Funnel

From Awareness to Attribution: Measuring the Full AI-Driven Funnel

B2B marketing once leaned heavily on top-of-funnel metrics: impressions, clicks, downloads. But in 2025, those metrics only tell half the story. With AI agents, content amplification, and advocacy playing critical roles in how buyers discover and validate brands, marketers must measure the entire authority + conversion funnel—not just clicks.

October 29, 2025

min read

Social Selling

The New Social Selling Playbook: Building Trust, Not Just Pipeline

Cold calls and high-volume email blasts defined the last era of outbound. The next era is here—and it runs on credibility, relevance, and authentic presence where buyers already spend time. B2B decision-makers prefer to research independently, consult peers, and validate expertise through social feeds and AI-assisted discovery long before they talk to sales. If your sellers aren't visible—and credible—in those channels, you're late to the deal.

October 27, 2025

min read

Partner

Partner 2.0: How Long-Tail Partners Drive Exponential Growth

Most organizations invest heavily in their top partners. Often, 80% of their revenue comes from 20% of their partner base. This imbalance leaves the long-tail—hundreds or thousands of smaller resellers, local specialists, and niche integrators—underutilized, under-resourced, and disconnected. Yet in today's AI-driven, distributed go-to-market era, activating the long-tail at scale is a massive competitive lever.

October 24, 2025

min read

Social Advocacy

The Rise of Social Advocacy: Turning Employees and Partners into Brand Amplifiers

If your brand is relying solely on company-owned channels to be heard, you're missing one of the most potent engines of modern B2B growth: advocacy. When employees, partners, customers, and influencers share content in authentic ways, they unlock reach, trust, and authority that a branded channel alone can't match.

October 22, 2025

min read

AI Search

From Content Chaos to Content Intelligence: Building an AI-Ready Content Factory

In 2025, content is still king—but the throne is becoming more challenging to claim. With AI answer engines, zero-click discovery, and ever-increasing expectations for personalization, simply publishing more content isn't enough. Brands that succeed will build a content factory—a systemized, intelligence-backed engine that transforms chaos into consistent, discoverable authority.

October 9, 2025

min read

SEO

Authority Is the New SEO: Winning Discoverability in the Age of AI

Search isn't what it used to be. Generative answer engines and AI agents now sit between buyers and brands, summarizing the web and surfacing a small set of "trusted" providers. In this new reality, authority—credible citations, consistent expertise, and diversified sources—has become the currency of discoverability. Keywords still matter, but they no longer win the day by themselves.

October 3, 2025

min read

AI Search

The AI Visibility Crisis: Why Most B2B Brands Are Invisible to AI

Artificial intelligence has quietly become the new front door to B2B discovery. Today, business buyers aren't starting their research on Google — they're asking ChatGPT, Gemini, Claude, or Copilot who the best vendors are for their needs. Yet, most brands don't show up in those answers at all. Research from a leading firm analyzing one million AI queries found that ChatGPT includes brands in only 26.07% of responses, Google AI Overview in 36.93%, and Perplexity in 30.55%. If your company isn't in that minority, you're effectively invisible — at the exact moment buyers are making shortlist decisions. Welcome to the AI Visibility Crisis — where discoverability, credibility, and growth are now determined by how often (and how accurately) you're cited by AI.

October 1, 2025

min read

Check your AI Visibility now

How to Build Brand Authority

Insights That Power Visibility, Authority, and Growth

The Future of Marketing Operations: Integrating AI Visibility Into Every Workflow

How AI Agents Are Redefining B2B Buyer Behavior

The Hidden Power of Repurposing: Turning Every Conversation into Content

From Awareness to Attribution: Measuring the Full AI-Driven Funnel

The New Social Selling Playbook: Building Trust, Not Just Pipeline

Partner 2.0: How Long-Tail Partners Drive Exponential Growth

The Rise of Social Advocacy: Turning Employees and Partners into Brand Amplifiers

From Content Chaos to Content Intelligence: Building an AI-Ready Content Factory

Authority Is the New SEO: Winning Discoverability in the Age of AI

The AI Visibility Crisis: Why Most B2B Brands Are Invisible to AI

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