Partner Enablement

Empower Partners. Unlock Long-Tail Growth.

Equip every partner — from global integrators to long-tail resellers —
with co-branded content, automated activation, and MDF-backed
campaigns that scale pipeline and authority without added overhead.
Activate the Entire Ecosystem

Extend enablement beyond top-tier partners through scalable programs that make selling simple, fast, and effective.

Co-Branded & Automated Campaigns

Deliver turnkey content and social streams partners can personalize and amplify instantly across LinkedIn, X, and beyond.

MDF-Powered Growth

Transform underused market development funds into measurable demand generation, authority signals, and shared revenue success.

The Solution

Why Partner Enablement Matters

The 80/20 trap is real

Most companies rely on 20% of partners for 80% of revenue, leaving untapped opportunities in the long-tail.

Partners need easy activation

Without resources, training, and content, even willing partners struggle to sell effectively.

MDF is underutilized

Millions in market development funds go unspent due to lack of scalable, ready-to-launch enablement programs.

How It Works

How It Works

Co-Branded Content Kits

Ziply delivers turnkey, co-branded assets that partners can instantly use for campaigns, events, and digital selling.

Automated Social Selling & Campaigns

Partners get plug-and-play content streams for LinkedIn, X, and other platforms, aligned with corporate messaging but personalized for their networks.

MDF-Powered Growth

Channel programs tap into MDF more effectively by funding integrated campaigns and demand-gen initiatives that partners can run with zero overhead.

Outcomes

Outcomes

Activate the Long Tail

Extend enablement and revenue growth beyond top-tier partners by scaling programs across the entire ecosystem.

Maximize MDF ROI

Turn unused development funds into measurable demand generation and authority-building activity.

Accelerate Partner Pipeline

Equipped partners generate more leads, accelerate deal velocity, and increase competitive differentiation.

FAQs

Frequently Asked Questions

How does Ziply help partners with limited marketing resources?

Ziply provides ready-to-use, co-branded kits and automated campaign workflows that remove the need for partners to build content themselves.

What makes this different from a partner portal?

Traditional portals focus on static assets. Ziply delivers dynamic, AI-optimized campaigns that partners can amplify instantly across digital channels.

Can long-tail partners really deliver measurable impact?

Yes. With the right activation, long-tail partners often generate net-new pipeline that large partners miss, creating competitive advantage.

How do you measure success in Partner Enablement?

Success is tracked through co-branded campaign reach, lead attribution, MDF utilization, and the incremental pipeline sourced or influenced by partners.

Blog

Latest Resources

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