CMOs

Ziply for CMOs

Own your authority in the AI era - be discovered, cited, and trusted
where buying decisions start.
Address Unique Challenges

Measure brand visibility across AI agents, search, and competitors.

Unify Growth Needs

Build authority through pillars, clusters, and discoverability signals.

Deliver Targeted Outcomes

Demonstrate ROI through authority growth and pipeline attribution.

The Reality of Content Operations

Challenge

Content teams are under pressure: 60% of B2B marketers say creating enough content is their top challenge, and 37% struggle with repurposing assets effectively.

Difficulty

Meanwhile, social media algorithms reward constant publishing, and AI agents like ChatGPT and Claude increasingly cite brands with consistent, diverse authority signals.

The problem?

Content teams are drowning in tools, requests, and backlogs. Too much effort is spent on production and distribution, and not enough on making sure that content actually drives visibility and pipeline.

Ziply: The CMO Growth System

Ziply unifies AI discoverability, topical authority, content velocity, ecosystem amplification, and revenue attribution into one closed loop - so your brand is discovered, trusted, and chosen.

AI Visibility & Brand Authority

Be the answer LLMs and buyers see first.

Why now:

GenAI is already part of the buyer journey for ~89% of B2B buyers. If you’re not cited, you’re invisible.
Forrester+1
  1. Track how your brand is cited across ChatGPT, Claude, Gemini, Perplexity and Copilot; benchmark by market and competitor.
  2. Map pillars, clusters, and keywords into an Authority Graph that aligns to buyer intent and AI ranking behavior.
  3. Get prioritized recommendations to close visibility and credibility gaps.

Content Factory (Generation & Repurposing)y & Brand Authority

Create more of the right content—without more headcount.

Why now:

37% of B2B marketers struggle with repurposing; video-forward content earns ~48% more views and is shared far more than text-image posts.
Content Marketing Institute
  1. Identify high-impact topics from visibility gaps and competitor coverage.
  2. Generate AI- and SEO-optimized assets; repurpose webinars/meetings into blogs, clips, carousels, email and ads.
  3. Orchestrate launches and multi-channel distribution with consistent voice.

Social Advocacy & Amplification

Turn employees, partners, customers and influencers into credible
reach.

Proof:

Formal advocacy programs report +400% social selling success and 74% see higher site traffic.
Content Marketing Institute
  1. Deliver personalized content variants per advocate (role, tone, network)—no copy-paste spam.
  2. Expand share-of-voice across LinkedIn, X, YouTube, Reddit and communities.
  3. Build source diversity & citations that AI agents reward.

Social Selling & Prospecting

Equip reps to earn trust before outreach.

Why now:

Buyers are 57% more likely to engage with socially active employees; rep-free preferences are rising.
Gartner
  1. Topic guidance, personal branding and authentic posting streams.
  2. Pre-engagement workflows (commenting, sharing, signal-based outreach).
  3. Structured, low-friction cadences across LinkedIn and email.

Pipeline Analytics & Attribution

Prove what’s working—across content, advocacy, AI visibility and
partners.

Why now:

CMOs rank ROI proof at the top of priorities—and classic last-click models miss modern signals.
Gartner
  1. Multi-touch models that include authority & visibility signals, not just clicks.
  2. Executive dashboards that tie program investment to pipeline and revenue.
  3. Feedback loops push insights back into the content and advocacy roadmap.
Outcomes

What CMOs Get

Authority that compounds

consistent citations, accurate mentions, and diverse sources that LLMs and buyers trust.

More with less

repurpose and orchestrate to increase output and impact without proportional budget increases.

Ecosystem scale

employees, partners,
customers and influencers act as a coordinated distribution network.

Board-ready proof

unified attribution connects visibility → engagement → pipeline → revenue.

FAQs

Frequently Asked Questions

How fast until we see impact?

Most teams see measurable authority and engagement lifts within 60–90 days once repurposing, pillar alignment and advocacy go live (time varies by content volume and category competitiveness).

How is this different from SEO tools or advocacy point solutions?

Ziply unifies visibility intelligence, authority architecture, content factory, advocacy activation, and attribution—closing the loop from “discovered” to “funded.”

Will this create compliance risk if employees and partners post variants?

No. Variants are governed templates with role-based personalization—on-brand, on-message, not copy-paste spam.

See where you stand in AI

Run a free AI Visibility Check for your brand (citations, accuracy, competitor benchmark), then get a
prioritized Authority Plan you can execute this quarter.

Check your AI Visibility now
✨ Get your AI search visibility score and a plan to improve fast.
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