Use Case

AI Visibility & Brand Authority

Ensure your brand is discovered, trusted, and prioritized everywhere
buyers and AI look.

Our Use Cases

Overview

The average B2B website has less than 3% AI discoverability (Ziply analysis, 2025). That means when buyers ask ChatGPT, Claude, Gemini, or Perplexity questions about your category, there’s a 97% chance your brand isn’t even mentioned.

Without visibility and authority in AI-driven discovery, competitors shape the narrative, capture trust, and win pipeline before you’re in the conversation.

Challenges

Marketing Challenges

SEO alone is no longer enough

AI agents prioritize credibility signals such as citations, accuracy, sentiment, and source diversity — not just keyword rankings.

Blind spots in AI visibility

Most companies don’t know how often they’re cited by LLMs, how accurate those mentions are, or how they stack against competitors.

Authority gaps reduce trust

Inconsistent or missing citations make brands invisible in critical buyer research moments.

Fragmented measurement

Traditional SEO tools don’t measure authority across AI agents, leaving leaders without the data to act.

The Solution

How Ziply Helps

AI Visibility Tracking

Monitor how your brand is cited, ranked, and positioned across
ChatGPT, Claude, Gemini, Perplexity, Copilot, and beyond.

Authority Graphs & Pillars

Define and maintain topic pillars, content clusters, and keyword associations in a hub-and-spoke model aligned to buyer intent.

Dynamic Benchmarks

Compare your authority signals against competitors across markets, regions, and categories.

Actionable Recommendation

Define and maintain topic pillars, content clusters, and keyword associations in a hub-and-spoke model aligned to buyer intent.

Outcomes

Improved AI & SEO Discoverability

Appear in the answers, summaries, and overviews buyers actually see.

Build lasting credibility through consistent citations, accurate mentions, and diverse sources.

Accelerated Pipeline Creation

Authority ensures your brand is not only found but also trusted — leading to faster deal velocity

Proof Points

Brands in the top 25% for mentions earn 10× more AI visibility than peers. (Ziply analysis, 2025)

58% of CMOs cite proving visibility and ROI as their biggest challenge. (Gartner, 2024)

AI-driven discovery is influencing 70% of early-stage B2B research. (Forrester, 2024)

Why It Matters

AI is the new front door

Buyers now discover, evaluate, and shortlist vendors through AI-driven recommendations and responses.

Visibility equals viability

If your brand isn’t cited, trusted, or ranked by AI, you’re invisible when it matters most.

Authority drives advantage

In the AI era, authority is the currency of discoverability — those who build it first lead the market.

FAQs

Frequently Asked Questions

How is AI visibility different from SEO rankings?

SEO measures keyword rankings in search engines, while AI visibility tracks how often and how accurately your brand is cited in AI agents like ChatGPT, Claude, and Gemini.

Why does brand authority matter for AI discoverability?

Authority signals such as citations, accuracy, and source diversity determine whether AI agents trust and prioritize your brand in generated responses.

Can authority be measured over time?

Yes. Ziply uses visibility KPIs and authority maturity scoring to benchmark performance and track improvements quarter over quarter.

Do I need both AI visibility and SEO strength?

Absolutely. AI agents increasingly rely on search data, while search engines incorporate AI. Winning in both ensures full discoverability.

Check Your AI Visibility Now

See How Your Brand Appears in ChatGPT, Claude, Gemini, and Perplexity

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How to Build Brand Authority