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B2B ecosystems depend heavily on partners — yet 80% of partner-sourced revenue often comes from just 20% of partners, leaving the long tail underperforming. At the same time, up to 60% of MDF (Market Development Funds) go unused because partners lack ready-to-execute campaigns.
Without activation, partner potential stays locked, while competitors seize market share through stronger ecosystems.
Most vendors over invest in their top 10–20% of partners, ignoring the growth potential of mid-tier and emerging players.
Co-op and MDF budgets go unused because partners lack the resources, campaigns, or know-how to execute programs effectively.
Static portals and content libraries rarely translate into action — partners need turnkey, co-branded campaigns they can deploy instantly.
Even when partners drive demand, it’s often difficult to track ROI or assign pipeline credit.
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Ready-to-use campaigns, digital assets, and event materials personalized with partner branding — reducing friction to zero.
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Ziply enables partners to run coordinated campaigns across social, events, and digital channels, aligned with corporate strategy but tailored locally.
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Simplify MDF usage by delivering pre-approved, fundable programs with baked-in measurement, so every dollar drives visible impact.
Track partner influence and sourced pipeline directly, ensuring clarity and confidence for both vendors and partners.
Activated Long Tail
Unlock demand creation across mid-tier and smaller partners who previously lacked resources.
Maximized MDF ROI
Convert unused budgets into measurable demand and pipeline growth.
Stronger Ecosystem Collaboration
Align vendors and partners with shared campaigns, goals, and outcomes.
Accelerated Revenue Impact
Partner-driven leads flow faster into the pipeline with clear attribution.
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Partners often lack ready-to-execute campaigns or resources to deploy them, which leads to wasted opportunity.
Ziply provides turnkey co-branded content kits and automated campaigns that are MDF-fundable and measurable from day one.
Yes. With the right kits and automation, long-tail partners can drive net-new demand and grow market coverage without heavy investment.
Ziply connects partner campaign activity directly to pipeline impact, ensuring both vendors and partners can see ROI clearly.
