Brand Authority

Build the Authority Signals AI and Buyers Trust

Measure credibility across AI and search, strengthen topic ownership,
and bridge visibility gaps to surface your brand where it matters most.
Measure Credibility

Track how your brand is cited and scored across leading LLMs and search engines.

Strengthen Ownership

Define and maintain topic pillars, clusters, and authority graphs aligned with buyer intent.

Close Gaps

Identify and act on weaknesses that limit visibility, ensuring your brand is consistently discovered and trusted.

The Solution

Why Brand Authority Matters

AI is reshaping discovery

Buyers are turning to ChatGPT, Claude, Gemini, Perplexity, and Copilot to make purchasing decisions. If your brand isn’t cited, you’re invisible.

Authority signals outweigh SEO alone

Traditional SEO rankings are no longer enough. AI agents prioritize brands with strong credibility signals such as citation frequency, accuracy, and diversity of sources.

Authority drives pipeline

Companies that build trusted topical authority not only dominate search and AI discovery but also accelerate demand generation and sales velocity.

How It Works

How It Works

AI Visibility Tracking

Monitor how often your brand is cited across leading LLMs and benchmark performance against competitors and markets.

Authority Graph Mapping

Define and manage topic pillars, content clusters, and keywords in a hub-and-spoke structure that aligns with buyer intent and AI discoverability.

Dynamic Scoring & Recommendations

Measure maturity across key dimensions like visibility, accuracy, sentiment, and source diversity, with actionable recommendations to close gaps and hit growth targets.

Outcomes

Outcomes

Get Discovered Everywhere

Ensure your brand shows up in both AI answers and search results where buyers are looking.

Establish Lasting Credibility

Build the trust signals that make your brand the default, cited authority in your category.

Accelerate Demand Generation

Turn increased visibility and authority into measurable pipeline growth and competitive advantage.

FAQs

Frequently Asked Questions

What’s the difference between brand visibility and brand authority?

Visibility shows how often your brand appears across AI agents and search. Authority goes deeper — it measures trust signals like citations, accuracy, sentiment, and diversity that determine whether your brand is prioritized.

How does Ziply measure authority?

Ziply uses a framework of 6 maturity dimensions and 8 visibility KPIs, applied across leading LLMs, geographies, and competitor benchmarks to give you a clear picture of where you stand.

Do I need to be strong in both AI and SEO?

Yes. SEO ensures presence in search, while AI authority ensures presence in conversational AI responses. Ziply unifies both so you’re discovered everywhere.

Can Brand Authority improve over time?

Absolutely. Authority is a compounding asset. By continuously measuring, closing gaps, and publishing optimized content, your brand earns stronger citations and trust signals over time.

Blog

Latest Resources

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Authority Across AI and SEO?

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