
AI Search
The AI Visibility Crisis: Why Most B2B Brands Are Invisible to AI
Artificial intelligence has quietly become the new front door to B2B discovery. Today, business buyers aren't starting their research on Google — they're asking ChatGPT, Gemini, Claude, or Copilot who the best vendors are for their needs.
Yet, most brands don't show up in those answers at all.
Research from a leading firm analyzing one million AI queries found that ChatGPT includes brands in only 26.07% of responses, Google AI Overview in 36.93%, and Perplexity in 30.55%. If your company isn't in that minority, you're effectively invisible — at the exact moment buyers are making shortlist decisions.
Welcome to the AI Visibility Crisis — where discoverability, credibility, and growth are now determined by how often (and how accurately) you're cited by AI.