For demand gen: capture the demand that's moving into AI
Buyer research is moving into AI answers — a channel most demand-gen programs aren't built to capture, and one where the old keyword playbook misses much of what buyers actually ask. As a demand-gen leader, you need to show up where buyers research now, with content that gets cited and pulls real pipeline. Ziply helps you find that demand and win it.
Your pipeline channels are shrinking — and the new one is invisible.
The AI surfaces where buyers now research don't show up cleanly in channel reporting. Keyword targeting misses it, because AI prompts often aren't keywords.
From keywords to conversationsFind the new demand — and capture it
See where buyers are asking — and where you're absent — across real conversational questions.
Find the highest-impact topics to capture that demand (Topic Discovery).
Produce content AI engines can cite, at demand-gen pace (Content).
Connect it to pipeline on Scale to prove and defend the channel.
"Best platform for AI search visibility"
High"Tools in your category, compared"
Gap"How does AEO work"
High"Is this category worth it"
GapNo — the queries are conversational, the destination is a synthesized answer, and the win is being cited and recommended, not ranking a link.