Performance
Follow your content from the moment an AI crawler reads it to the visits, conversions and pipeline it produces — and see where it drops out along the way.
Visits and conversions from AI assistants
See the visits that arrive from AI assistants and what those visitors go on to do, from your analytics and Search Console.
From crawl to click
One view follows your pages through each stage — read by AI crawlers, cited in answers, clicked, converted — with the source of every stage named. AI engines reading your pages and people arriving on them are measured separately, and never added together.
Why a page isn't performing
For each page, Ziply names where it drops out of the journey — never reached by AI crawlers, read but not used in answers, answered without a click, or visited without converting — with the likely cause and who usually fixes it.
How visitors behave
Add session behaviour from Microsoft Clarity to your analytics and search data, to see where visitors from AI assistants scroll, click and leave.
Attribution to pipeline
Connect HubSpot or Salesforce and follow visitors from AI assistants into opportunities and revenue. Included on Scale.
What Ziply won't claim
A crawler reading a page doesn't cause a citation, and a citation doesn't cause a click. Pages that AI engines read more are often also linked more and updated more. Ziply shows where content drops out of the journey — and doesn't pretend to know why when the data can't say.
What each package includes
| Feature | Free | Signal | Core | Growth | Scale |
|---|---|---|---|---|---|
| Visits and conversions from AI assistants | — | — | |||
| Crawl-to-click journey | — | — | |||
| Page-by-page diagnosis | — | — | |||
| Visitor behaviour | — | — | |||
| Attribution to pipeline | — | — | — | — |
Compare packages on Start free and Pricing.
Frequently asked questions
Which tools does Performance connect to?
Google Analytics 4, Google Search Console and Microsoft Clarity — plus HubSpot or Salesforce for attribution to pipeline on Scale.
Do I need to add new tracking code?
No. Performance reads the analytics and search tools you already use, and AI Crawler Analytics reads your CDN or server logs. AI crawlers don't run JavaScript, so a script would miss them.
Can Ziply prove a page was cited because it was crawled?
No. Crawling doesn't cause citation. Ziply shows each stage separately, so you can see where content drops out without mistaking one stage for the cause of the next.